What’s better than your next customer? Your paying customer. It sounds simple, but many small businesses become so fixated on new leads that they ignore the monetary value of current customers. This manifests itself through poor customer service, failure to follow-up, or, even worse, not getting any contact information at all. Every business should have

Business is a privilege. Just as middle and high-income areas benefit from more disposable income, so do the businesses that occupy such areas. These small businesses are provided a higher chance of survival…pending a decent marketing strategy. But, how about the small businesses that are not afforded such a benefit? THE PROBLEM Research uncovers that

It’s about community. Small businesses thrive based on their ability to create a community, both in business and with customers. However, in the age of unicorn start-ups and young solopreneurs, that realization has gotten lost with the rise of technology. Globalization has allowed more companies to take advantage of the internet to reach customers across