Tuesday, 23 April 2019 / Published in Consulting
ACTION STEPS: Take a critical look at your marketing ecosystem. What is the state of your digital campaigns, if any? How are current customers treated in your sales process? Evaluate these questions, then began to design a system to increase your sales opportunities with your customer base using one of the strategies above. If you
Monday, 22 April 2019 / Published in Consulting
Business is a privilege. Just as middle and high-income areas benefit from more disposable income, so do the businesses that occupy such areas. These small businesses are provided a higher chance of survival…pending a decent marketing strategy. But, how about the small businesses that are not afforded such a benefit? THE PROBLEM Research uncovers that
Monday, 22 April 2019 / Published in Consulting
It’s about community. Small businesses thrive based on their ability to create a community, both in business and with customers. However, in the age of unicorn start-ups and young solopreneurs, that realization has gotten lost with the rise of technology. Globalization has allowed more companies to take advantage of the internet to reach customers across